MEET YOUR ADVISOR

Elena Hawk, CFP®

Founder, Hawk Advisory LLC · Fee-only fiduciary · San Francisco

CFP®Fee-onlyFiduciary
Elena Hawk, CFP®

Elena Hawk, CFP®, is the founder of Hawk Advisory LLC, a registered investment advisory firm built for professionals with complex financial lives.

Her career spans wealth management at JPMorgan Chase, Raymond James (Alex Brown division) and UBS, where she gained deep experience in investment management, tax-forward planning and coordinating across the full spectrum of a client's financial picture.

What she does

Today Elena works with established professionals and families who have outgrown generic financial advice. Her work brings together tax strategy, investment management and comprehensive financial planning, not as separate services but as one coordinated picture. Tax complexity is usually where engagements start. Long-term wealth management is where they go.

How Elena works

  • Tax-forward. Every decision is made with your tax position in view, before the year closes rather than after.
  • Structured. Defined scope, clear deliverables and a written plan, so you always know where you are and what comes next.
  • Direct. You get a peer who does the analysis and explains the reasoning, without talking down to you.

Why she built Hawk Advisory

After years inside major financial institutions, Elena saw a consistent gap. High-earning professionals with genuinely complex financial lives were getting fragmented advice from advisors who each saw only one piece of the puzzle. She built Hawk Advisory to close that gap.

Fiduciary and fee-only

Hawk Advisory LLC operates as a fiduciary registered investment advisor, registered with the California Department of Financial Protection and Innovation. Elena is legally obligated to act in your interest, not in the interest of any product or commission. The firm is paid only by its clients: no commissions, no product markups, no payments from product providers or custodians.

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